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Loyalty Advantage Acquired by Ascenda Loyalty

15 Feb 2019


Ascenda, the global loyalty management company, today announced the acquisition of loyalty consulting firm Loyalty Advantage. Mark Mullinix -- previously Managing Director at Loyalty Advantage -- has joined Ascenda as Head of Loyalty Strategy.


With the acquisition, Ascenda expands its loyalty advisory division and brings aboard Loyalty Advantage's proven expertise in rewards program development and optimization for leading brands across aviation, travel, retail and hospitality.


In his new role, Mullinix will drive the company's vision of making loyalty simple and enabling clients to successfully develop & grow premium loyalty programs around the world.


Prior to leading Loyalty Advantage, Mullinix held loyalty-centric roles at American Express in Canada, the UK, Hong Kongand Singapore. "Working with Ascenda to expand their loyalty advisory capabilities represents a fantastic opportunity to combine the strategic expertise of Loyalty Advantage with the technology and implementation capabilities of Ascenda, enabling us to deliver across the entire spectrum of client needs in the loyalty space," said Mark Mullinix, Loyalty Advantage's Managing Director. 


"We are thrilled to announce this strategic acquisition which further strengthens Ascenda's loyalty advisory services," said Kyle Armstrong, CEO of Ascenda. "The talent, expertise and client footprint from Loyalty Advantage deliver synergistic benefits across our loyalty management business."


About Ascenda


Ascenda is a global provider of innovative and powerful loyalty propositions for major financial services and travel brands worldwide.


In a world of increasingly complex enterprise software and proliferating buzzwords, Ascenda strips away the noise and takes a fresh, practical approach to delivering compelling customer value. Acenda's solutions are beautifully simple whilst including everything a highly compelling loyalty program needs: from the right technology, content, and value proposition to the management of marketing, servicing, costs and fraud.


Whether as end-to-end solution or as modular capabilities such as the TransferConnect currency network, loyalty propositions powered by Ascenda delight millions of customers worldwide every day, enabling leading loyalty programs to build deep & lasting customer relationships.


For more information about Ascenda (formerly Kaligo Solutions), please visit




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