Rabbit Rewards (formerly Carrot Rewards) is the loyalty programme of Rabbit Card, a transit smart card in Bangkok. The Rabbit Card is used for paying fares on the BTS Bangkok Skytrain and for everyday retail spend in Bangkok.
While membership was high, management believed there was an opportunity to further improve programme engagement especially in everyday retail spend portion of the programme.
Find out how Loyalty Advantage delivered the above objective through data-driven analysis, programme redesign and organisational changes. View our Case Study here.