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Case Study: HK Express/reward-U

18 May 2017

HK Express is Hong Kong’s only low-cost airline, with a fast-growing network to over 20 destinations in Japan, Korea, Southeast Asia, Taiwan and China. It is a part of the Hainan Airlines (HNA) Group.


Fresh from its re-branding as a low-cost airline in 2013, HK Express wished to establish itself as the airline of choice among young and emerging affluent leisure travellers.


Find out how Loyalty Advantage partnered with HK Express to develop a brand new loyalty strategy from scratch. View our Case Study here.

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