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Loyalty Advantage partners with HK Express to launch new reward-U loyalty programme

15 Apr 2016

Loyalty Advantage has partnered with HK Express, Hong Kong’s dedicated low-fare airline, to launch its brand new loyalty programme reward-U today.


The new and innovative free programme sets itself apart from the pack with exciting features, such as the ability to redeem points for any available seat with no blackout dates, the ability to have a Friends & Family account, and a straightforward system that makes it easy to earn and redeem rewards.


reward-U is a straightforward and transparent system, with no complicated tiers or earning classes to worry about. After enrolling online, reward-U members can immediately start earning points.


For every HKD1 spent on fares and selected services, members earn 10 reward-U points. Members may earn points not just through seat bookings but also through ancillary services including pre-booked meals, advanced seat selection, pre-ordered checked baggage, and pre-booked priority check-in.


Points are valid for 3 years from the date flown, but, unlike most loyalty programmes, there are no blackout dates or off-limit routes. Even better, members can use a mixture of points and credit card for ticket purchases.


reward-U sets itself apart further by offering the option to open a Friends & Family account, which makes it easier and faster for families or friends to earn points together. The reward-U Crew account comprises a maximum of 5 people including 1 nominated Captain who would manage the account and redeem points on behalf of his or her Crew members.


To learn more about reward-U, visit

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