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Squeezing out more revenue – Loyalty Advantage Alliance Platform provides new revenue streams for airlines

8 Feb 2016

Low-Fare & Regional Airlines Magazine’s article on Squeezing Out More Revenue (Feb/Mar 2016) identified Loyalty Advantage’s Alliance Platform as a new initiative in improving revenue streams for airlines.


As traditional revenue models for airlines become tighter, a renewed focus on ancillary revenue has ensured that loyalty is a key challenge for today’s carriers.


Loyalty Advantage’s Alliance Platform “helps airlines get their loyalty programs right”, says Mark Mullinix, Managing Director of Loyalty Advantage Pte. Ltd.


The platform allows airlines to establish points-earning and redemption partnerships more easily than ever before, crediting them among participating carriers to obtain the scale of a major alliance. Using a clearing house model, the platform simplifies all data exchanges and invoicing, allowing for the easy addition of partnerships.


“By joining the Alliance, carriers no longer need to sign bilateral agreements with each of their partners. Each airline only needs to deal with us”, explains Mullinix. “We do all the transfers, commissions, accounting, exchange conversations and file translations, meaning it’s very easy and the airlines get to keep their own programs.”


Loyalty Advantage is focusing on Low-Cost Carriers in Asia and the Alliance is due to launch in 2016.


For more information on the Alliance, contact Mark Mullinix at


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