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Loyalty Advantage’s new Alliance Platform selected as Best Product at Mega Event’s Lion’s Den

4 Nov 2015

Loyalty Advantage’s new Alliance Platform was selected as the best product by judges at the Lion’s Den session held as part of the Mega Event on Frequent Flyer Programs, Ancillary Revenue and Co-brands in San Diego on 4 November 2015.


The Loyalty Advantage Alliance Platform allows airlines to establish points earning and redemption partnerships more easily than ever before, crediting them among participating carriers to obtain the scale of a major alliance. Using a clearing house model, the platform simplifies all data exchanges and invoicing, allowing for the easy addition of partnerships.


“The advantage of this platform is that carriers benefit from a growing alliance of partners with no additional ongoing work required from them,” states Mark Mullinix, Managing Director of Loyalty Advantage Pte. Ltd. “The Loyalty Advantage Alliance Platform will form the foundation of a loyalty alliance of Low-Cost Carriers that is due to launch in 2016.”


The platform can also be used by traditional airlines to streamline their partnership operations to improve their program’s ROI and efficiency.


For more information on the Alliance Platform, view the Lion’s Den pitch or contact Mark Mullinix at

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