News & updates

18 May 2017

HK Express is Hong Kong’s only low-cost airline, with a fast-growing network to over 20 destinations in Japan, Korea, Southeast Asia, Taiwan and China. It is a part of the Hainan Airlines (HNA) Group.

Fresh from its re-branding as a low-cost airline in 2013, HK Express wished to establish itself as t...

4 Apr 2017

Loyalty Advantage was a participating panelist at the Airline Distribution® 2017 conference held 21-23 March in Hong Kong.

Mark Mullinix, managing director of Loyalty Advantage, was part of a five-person panel discussion on "Technology", which exchanged views and expertise on how technological chan...

24 Aug 2016

Loyalty Advantage spoke about the changing loyalty alliance landscape at the Mega Event Asia-Pacific 2016 - 3rd Annual Profitability Summit organized by Airline Information in Kuala Lumpur.

The presentation, "Delivering Loyalty in an Alliance Environment", identified the challenges and opportunities...

15 Apr 2016

Loyalty Advantage has partnered with HK Express, Hong Kong’s dedicated low-fare airline, to launch its brand new loyalty programme reward-U today.

The new and innovative free programme sets itself apart from the pack with exciting features, such as the ability to redeem points for any available...

8 Feb 2016

Low-Fare & Regional Airlines Magazine’s article on Squeezing Out More Revenue (Feb/Mar 2016) identified Loyalty Advantage’s Alliance Platform as a new initiative in improving revenue streams for airlines.

As traditional revenue models for airlines become tighter, a renewed focus on ancillary revenue...

4 Nov 2015

Loyalty Advantage’s new Alliance Platform was selected as the best product by judges at the Lion’s Den session held as part of the Mega Event on Frequent Flyer Programs, Ancillary Revenue and Co-brands in San Diego on 4 November 2015.

The Loyalty Advantage Alliance Platform allows airlines to establi...

1 Sep 2015

Loyalty Advantage is chairing the Loyalty Conference track at the Mega Event Asia-Pacific, taking place from 1 – 2 September 2015. The Frequent Flyer Program, Ancillary Revenue and Co-brand Conference focuses on driving airline and travel industry profitability from Ancillary Revenue and Loyalty Pro...

1 Jun 2015

Mark Mullinix, Managing Director of Loyalty Advantage Pte. Ltd., was interviewed by discussing the key challenges and developments facing the airline loyalty industry.

In the interview Mullinix offers his thoughts on which programs he believes have incorporated customers’ needs...

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