News & updates

Managing Director Mark Mullinix shares his thoughts on why we've decided to branch out into offering loyalty marketing training workshops and certification in Singapore and the region, and what exciting opportunities lie ahead in the loyalty industry in Asia.

Click here to check out his article.

The revamped Flying Blue programme has the potential to meet the challenges of engaging a more diverse customer base and ensuring customer loyalty to its portfolio of airline brands effectively, as the announced changes strike the right balance in several key areas.

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If you're considering launching your own loyalty programme, improving your loyalty strategy, expanding your partnerships, or have a question for us, drop us a note!