News & updates

15 Feb 2019

Ascenda, the global loyalty management company, today announced the acquisition of loyalty consulting firm Loyalty Advantage. Mark Mullinix -- previously Managing Director at Loyalty Advantage -- has joined Ascenda as Head of Loyalty Strategy.

With the acquisition, Ascenda expands its loyal...

Managing Director Mark Mullinix shares his thoughts on why we've decided to branch out into offering loyalty marketing training workshops and certification in Singapore and the region, and what exciting opportunities lie ahead in the loyalty industry in Asia.

Click here to check out his article.

1 Dec 2017

Loyalty Advantage, in partnership with Florida-based Loyalty Academy, now offers certified courses and workshops on customer and employee loyalty and engagement in Singapore & Hong Kong.

  • Designed to help you and your team get a better understanding of this specialised area of marketing

  • Deliv...

The revamped Flying Blue programme has the potential to meet the challenges of engaging a more diverse customer base and ensuring customer loyalty to its portfolio of airline brands effectively, as the announced changes strike the right balance in several key areas.

28 Jun 2017

Loyalty Advantage's Managing Director, Mark Mullinix, will be teaching the following online courses at the Loyalty Academy in the coming weeks:

  • #101: Introduction to Loyalty, 3 July and 20 July, 6 pm (Singapore time)

  • #103: Best Practices in Loyalty Marketing, 27 July, 6 pm (Singapore time)

  • ...

22 Jun 2017

OSAKA - Loyalty Advantage attended the CAPA LCCs in North Asia 2017 conference organised by the Centre for Aviationlast week, and one of the most interesting themes that came up repeatedly was that of cooperation.

Low-cost carriers (LCCs) are increasingly thinking beyond their owned and operated netw...

21 Jun 2017

Rabbit Rewards (formerly Carrot Rewards) is the loyalty programme of Rabbit Card, a transit smart card in Bangkok. The Rabbit Card is used for paying fares on the BTS Bangkok Skytrain and for everyday retail spend in Bangkok.

While membership was high, management believed there was an opportunity to...

5 Jun 2017

Loyalty Advantage is proud to be a co-sponsor of the upcoming Mega Event Asia-Pacific 2017 - 4th Annual Profitability Summit in Singapore 23-25 August 2017 organised by Airline Information.

The theme of this year's event will be "Bold Strategies for Growth Markets" and will focus on key issues and c...

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