Global Flight acquires airline practice of Loyalty Advantage
Effective April 1, 2018, Global Flight has acquired the Singapore-based airline loyalty consulting practice of Loyalty Advantage. This combines two of the most focused consultancies in the airline loyalty industry and expands Global Flight's presence in the Asia Pacific market. The Loyalty Advantage non-airline consultancy practice will remain in operation, based in Hong Kong under the leadership of Vicky Choie, General Manager.
The merger of Loyalty Advantage’s airline loyalty consulting practice into Global Flight adds additional consultancy expertise to provide even deeper strategy, analysis and recommendations to its clients, while expanding Global Flight's worldwide footprint.
Mark Mullinix, Managing Director of Loyalty Advantage, said about the announcement: “It’s a wonderful opportunity for us to become part of the Global Flight team, as we have always had tremendous respect for the work they’ve done in this industry over their more than twenty years of existence. We look forward to our new relationship and can’t wait to begin working together.”
Ravindra Bhagwanani, Managing Director of Global Flight, added: "Our strategy was always to privilege quality over size. The acquisition of the airline practice of Loyalty Advantage represented one of those rare opportunities allowing us both to grow and to increase our already high service levels. The positive track record of Loyalty Advantage will not only enable us to grow in Asia Pacific, but will also benefit all our clients by adopting some of its successful practices."
Mark Mullinix will head the Global Flight office in Singapore as Director of Sales. He will be primarily responsible for consultancy business development as well as corporate sponsorships for Global Flight's annual conference in the travel loyalty industry.