We build sustainable, profitable

cross-industry loyalty solutions

In a fast-changing rewards landscape, disrupted by new technologies, innovative business models and changing customer preferences, customers today have greater choice. 

How do you differentiate your brand so that they choose you? More importantly, how do you keep your hard-won customers?

Financial Services

Optimize and improve your card rewards propositions


Leave your most valued guests always feeling at home

Retail & businesses

Boost your sales with effective customer engagement

How can we help you?


Loyalty Advantage understands these challenges. We can help you better engage your customers, increase your customer base and value, expand your partnership options and increase your revenue.


Whether you’re looking to develop a new loyalty programme or optimise your existing programme, we can help you create, evaluate or redesign sustainable, effective loyalty solutions.

Programme strategy

Assess your programme’s value proposition

Evaluate the financial health of your programme

Measure the reach and effectiveness of your existing programme

Concept and design

Develop the right programme currency and earn/rewards structure

Audit your partners and recommend the right partnerships model

Gather actionable feedback via customer surveys and focus groups

Implementation and launch

Develop branding and customer journey

Map out technical


Source, negotiate and implement vendor platforms

Growing and retaining customers

Membership acquisition strategy and campaigns

Channel and targeted marketing strategies to increase conversion and spend

Gamification tactics to increase member engagement

Ongoing programme management

Business operations, reporting and analytics

Partner sourcing, implementation and management

Vendor audit and management

Tailor-made solutions

We work with your team to customise a solution for you

We follow through

We support you throughout the process from strategic guidance to actual implementation

We are independent

We have access to a wide network of partners and vendors that are right for you

To know more about how we can help you engage, retain and expand your customer base and increase your revenue with a loyalty strategy, contact us now. 

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Contact us

If you're considering launching your own loyalty programme, improving your loyalty strategy, expanding your partnerships, or have a question for us, drop us a note!