Become a certified loyalty marketing professional

Equip yourself with the right loyalty skills

Customer engagement has become one of the most critical roles within the marketing function in organisations. Yet research shows that over 90% of engagement activities do not in fact increase engagement or loyalty because of a gap of understanding of loyalty drivers, and incorrect assumptions and analytics by marketing and commercial teams. 

Loyalty Advantage, in partnership with the US-based Loyalty Academy offers you a series of flexible courses to help you and your team get a better understanding and insight into this specialised area of marketing, from understanding the mechanics that drive retention and loyalty to using the right metrics to make better, data-driven decisions, and more.

The in-person courses are taught with real-world experience and case-studies from the Loyalty Advantage team of consultants who have helped design and improve some of the world’s largest loyalty programme across industries, geographies and changes in technology. 

Customised to your needs and schedules

Choose from either one or more from a series of carefully designed courses which allow you to get a deeper knowledge on particular aspects of loyalty marketing.

You may also complete a series of required courses that qualify you to become an internationally recognised
Certified Loyalty Marketing Professional (CLMP), or be awarded with a Diploma in Loyalty Marketing, by the Loyalty Academy.

Each course is designed with your time constraints in mind and is condensed into either a half-day (2-3 hours) or a full-day session (4-6 hrs).

Courses can be delivered in a venue of your choice within your organisation’s premises or at an external venue. We also facilitate remote participation in case you have participants from other cities who need to dial in.  

Choose from one of these courses from as low as SGD200 per person

For a list of courses offered to individuals (classroom-style interactive workshops for working executives, students and aspiring marketers), click here.

For a list of courses offered to teams and organisations click here.

We also design custom courses for your organisation tailored to your specific needs, industry and participants.

The Loyalty Academy is a US-based premier global education and membership organisation for loyalty marketing practitioners. It offers online, in-person and in-house workshops and seminars, as well as membership access to publications, resources and annual conferences, to loyalty marketing professionals. Click here for more information.

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If you're considering launching your own loyalty programme, improving your loyalty strategy, expanding your partnerships, or have a question for us, drop us a note!