Clients & Case studies

While most of what we do for our clients is sensitive and confidential, we are able to share a few examples of our work with selected clients. 

reward-U (HK Express)


Loyalty Advantage designed   and implemented a new loyalty programme for Hong Kong's low-fare airline which grew to over half a million members within a year.

"Working with the Loyalty Advantage team was instrumental to the successful launch of the reward-U programme. The team’s knowledge of the loyalty industry and their ability to come up with an innovative solution for our circumstances were second-to-none. In addition to formulating the strategy and executing the launch, the team remained committed beyond launch and functioned as an extension of our team, handling multiple operational duties as our team developed the skills to run the programme independently. I would recommend them unreservedly for your next loyalty project."

Steven Greenway, CEO


Rabbit Rewards


Loyalty Advantage helped transform the merchant rewards scheme of Bangkok's transit smart card into the programme of choice for Bangkok consumers.

Hong Kong Airlines


Loyalty Advantage provided recommendations for the long-term direction of the airline's loyalty strategy.

“Our interaction with Loyalty Advantage was wholly positive: the knowledge of the subject matter and their ability to explain technical points to non-specialists helped enormously, as did preparing and presenting materials in both English and Mandarin. 


They proved very active listeners and understood quickly our unique requirements, yet were flexible and able to improvise when called upon.


What we appreciated most was their ability to cut through the predictable politics of a project, keep everyone focused, and deliver the results we asked of them on the proposal – would fully recommend their services.”

Michael Burke, Assistant Director, Commercial

Hong Kong Airlines

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If you're considering launching your own loyalty programme, improving your loyalty strategy, expanding your partnerships, or have a question for us, drop us a note!